Make investors subscribe to YOUR mailing list!📬Part 2 - Automation.
How to find the contact information of investors automatically.
In the last post I have explained the “WHY” of creating an Investor Mailing List (IML), in this one I will dive into “HOW” of this process. More specifically - I’ll explain how to automate the process of finding the contact information of investors whom you will later add to your IML.
You’ve heard the phrase “Fundraising is a numbers game.”🔢 and here is where we take this game to the next level. In this post I’ll cover how you can automate your discovery of emails and find 10,000 investor’s emails every month in 3 steps.
Step 1: set up Browserflow.
In the previous part I have explained how to setup your Apollo account and prepare it to find investors’ emails. If you haven’t read that post, please do so here:
Here is the link to browserflow: https://browserflow.app/, you can start with the free account but it runs out fast so I recommend going for the Starter plan which is only $49/month.
Step 2: create an automation sequence.🤖
Just kidding, I already have created the sequence for you;) All you need to do is replace the link and I’m about to show you how to do that.
Here is how this automation sequence looks like:
Pretty lengthy and boring. To make sure you don’t have to go through the process of delaing with that yourself, once you have installed Browserflow, go to this link: https://browserflow.app/shared/05270787-b743-4273-9af2-73835913ba56, this will automatically lead you to the sequence that I have created for you.
Step 3: replace the link and let it crawl.✅
The only think you have to do is replace the very first “visit” link. Explaining that through screenshots would take 3 pages, so here is the video.
All set! The automation is running smoothly and the only thing you’ll have to do is restart the sequence every 10 minutes because that’s the only limitation of the starters plan on Browserflow.
And just so it’s clear - we need to use Browserflow because otherwise you will have to click through these leads page-by-page, adding only 25 contacts at a time. The only alternative is getting Custom plan on Apollo.io which can cost over $6k. All Fundraising Radio’s content is created for early stage startups so we make an assumption that you are low on cash, therefore we try to only use the tools that don’t cost more than $100/month.
If you have followed all the steps in our IML growth Pt 1. and Pt 2(this part), then you should be already getting truly close to creating a massive email list filled with interested investors. However, if you are confused about something or need advice, you can reach out to me by responding to this email or by emailing me directly at konstantin@fundraising-courses.com
In the next post/email I will cover the process that I call “Tripple-Wash” and explain how to maximize your deliverability and save your email from being burned. I’ll also cover certain laws and regulations of mass-emailing in the US and how to make sure that you don’t have any problems with the law.
If you want to learn about other parts of fundraising for early stage startups, such as How much you need to raise, how to create FOMO, what type of investor fits you, how to get in touch with investors etc. I highly recommend checking out the course created by Fundraising Radio’s team which can be found here:
It’s getting pretty late and it’s a Sunday, so I’ll go and try to have some rest before work tomorrow and publish the next post on the next weekend! Hope you are enjoying this content:)